For someone who’s always been worried about my own inconsistencies, I’m proud to say that I’ve maintained this blog for three years. It doesn’t seem all that long- we all know how years can fly by sometimes- but it’s also hard to recall those days when I wasn’t book blogging. This feels like a constant for me now. Even when I’m not exactly posting anything on the blog or on social media, I can’t imagine not being part of the book blogosphere. It feels like a place I truly belong and I’m so utterly grateful.
That said, year three wasn’t an easy feat. Compared to my blog’s progress last year, I felt like I barely moved forward. My stats were pretty stagnant. And for the short while that I actually let that define my blog’s growth, I felt disheartened. Eventually, I just stopped looking at it altogether and that happens to be the best thing I could’ve done at the time. Not caring about numbers eased off the pressure of keeping up with everything.
Progress, I realized, doesn’t always mean getting ahead. Sometimes it just means getting through that blogging limbo.
I think what really helped get me through my blogging rut was making some changes. Firstly, I started upgrading my mail subscription. I switched from Jetpack to Mailchimp and customized the style of my email letters. I even made content upgrades. While this wasn’t exactly a very successful foray, I really enjoyed learning more about email marketing.
I also launched my digital shop, which I’m still hoping to expand in the next few months. More than that, I started writing audiobook reviews, writing tips and updates, and my Book in my Bag feature. It always feels great to come up with a variety of content and I look forward to more miscellany in the future.
When you’re feeling stuck, making a change can always help you work your way past your rut.
On that note, I decided that my three-year blogging celebration gift for myself would be a blog makeover. I was slowly growing out of my old look anyway and I honestly just kept it because I had tons of business cards based on that blog design. So just as my blog was about to turn three years old, I changed my blog’s look. But like I announced on Twitter, the code/design still isn’t perfect. I just wanted to launch it on my blogoversary, even if that means I’ll have to roll it out prematurely.
Still, I really enjoyed designing this new look! I exchanged my usual shades of blue for a more varied color palette and found a super cute illustration to stand in for my old silhouette graphic. I even created an inspiration board because I’m so fond of them on Pinterest.
I hope y’all like the new blog design too! And because I feel really inspired to makeover some blogs right now, I’m giving away a custom blog design worth $100 to one lucky winner! Just enter my giveaway below, open internationally of course!